– INSIGHTS –

The end of photo slideshows and the beginning of something new

They say a picture tells a thousand words. But how can those thousand random words capture a proper story and tell it?

The photo/video mobile apps market keeps flourishing. Download rates at Apple and Google Play stores show that users strive for 2 things: to chronicle the special moments of their daily lives and to share them in the most original, surprising and descriptive way. One that recaptures how things really happened with the highest degree of accuracy. Or in a nutshell, one that can show friends and family the bigger picture of what is going on in their lives.

For us this has been both the challenge and the convenient opportunity we’ve all been seeing ahead of us right from the start. And while the vision for making a type of content (that is more interesting) out of the photos resting uselessly in our camera rolls isn’t exactly new, the truth is the natural heavyweights have been trying to find the right balance between user-experience, interface and technology for a while now and haven’t really nailed it yet.

We’re the little fish in the pond. But our proprietary storytelling algorithm puts us right there to swim with the sharks and take the user-generated content sharing experience to a whole different level. We’ve spotted the opportunity of leveraging data to create stories and by focusing on photo metadata and the trail of tidbits of data we're all generating, we will enable users to create content that is juicier, bigger, more personal, more beautiful and faster than ever before.

If pictures tell a thousand words, imagine pictures AND data together. That’s the future of personal content. And that’s where Storyo comes in.